How I strategize

I start my projects by combining research, content and design principles, user needs, and business goals into clear and concise content strategies. And I keep these strategies at the forefront whenever I share content design work with peers and stakeholders, being sure to speak to the insights that drive each content decision.

How I design content

I use words to build clear and concise product and web experiences. My content work comes to life through content flows, slide decks, copy documents, and Figma mocks.

I bring a narrative lens to problem spaces to uncover themes and patterns and define new concepts. I create effective designs by exploring hierarchy, sequencing, and language. And I create and employ style guidelines and patterns to deliver polished end-to-end content.

How I teach

I believe that everyone can and should write. I find joy in helping other crafters develop writing and information architecture skills. I thrive in environments where I can “pair” or collaborate in real-time with others on design and technical challenges. This is how I learn from others, strengthen designs, and empower my collaborators to think “content-first.”